Reach Authority

Score the evidence, not a guess

Reach Authority combines thirteen current signals instead of pretending a single vendor number tells the whole story. It favors durable authority, Moz link quality, keyword depth, third-party traffic, and inverted spam risk.

Current evidence receives full weight. Missing evidence is neutral rather than zero, and coverage is shown on every result so a partial profile never looks like a complete audit. Two signals — Ahrefs referring domains and the Semrush Authority Score — need paid provider tiers BlogReach does not currently subscribe to, so they stay at the neutral baseline and are reported as pending on every profile rather than quietly filled in.