Evaluation process
Publishers do not get to grade their own homework.
Every number you see on a listing was measured by us, not typed in by the person selling it. Six stages stand between a submitted domain and something you can buy — four automated, one human, and one rule that pulls a site straight back out if there is nothing real behind it.
- 104sites live now
- 101active offers behind them
- 16ownership claims proven
- 150 daysmetric refresh cycle
The six stages
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The domain is normalised and checked
We resolve what was submitted to a single canonical domain. Raw IP addresses are rejected outright, and a site already carrying a live listing cannot be submitted twice.
One seller may hold one offer per site. The rule is enforced on save, not just in the form.
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We read the site ourselves
We fetch the homepage and pull its real title, language, brand name and likely niche from the page rather than from the application form.
The fetch is capped, refuses off-host redirects and will only talk to public addresses, so a submission cannot point us at something internal.
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Metrics come from providers, never from the seller
Authority, spam, link counts and domain age are pulled from Ahrefs, Moz and the domain registry. A publisher cannot type their own numbers into a listing.
Re-pulled on a rolling 150-day cycle so a listing cannot quietly go stale.
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Ownership has to be proven
A DNS record, a file on the domain, or a Google Analytics and Search Console connection. Anyone selling on a site they do not own must say so and show their authorisation.
Verified sellers sort above unverified ones on every listing.
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An operator reads it
A person reviews the listing and can approve it, reject it, or send back a specific list of things to fix before it goes anywhere.
Screening questions go out as a private link that expires, and the answers stay on the record.
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It only goes live with a real offer behind it
A site cannot be published without an active, priced offer. If the last offer is paused or withdrawn, the site comes straight back out of the catalogue.
That happens automatically, so you never see a listing you cannot actually buy.
What we measure against what they tell you
This is the whole point of the process. The left column cannot be edited by a seller. The right column is their claim, shown as a claim.
We measure it
- Domain Rating, Domain Authority and Page Authority
- Spam score and the share of followed referring domains
- Linking domains and inbound links
- Domain age, registrar and registration dates
- Whether the site actually loads and serves HTML
- Whether a delivered link is still live, months later
They declare it
- Price and what the price includes
- Turnaround time and monthly capacity
- Whether links are dofollow, nofollow or sponsored
- Which niches they refuse
- Whether they write the content or you supply it
A declared term is not worth less — it is what you are buying. It is just held to the order record rather than taken on trust, and the guarantee covers the link staying as agreed.
How much of it we actually hold
Coverage across the 104 live sites. We would rather publish this than let you assume every listing carries every signal.
Where a figure is missing it shows as pending on the listing, never as a zero. A site is not scored down for a gap in our data.
Four ways to prove a site is yours
DNS record
Add a TXT record containing blogreach-verify=your-token to the domain.
Proves: Control of the domain itselfFile upload
Upload the token to /blogreach-ownership.txt on the site.
Proves: Write access to the web rootGoogle Analytics and Search Console
Connect the Google account and we match the property to the domain.
Proves: Ownership plus real traffic dataDocuments, reviewed by hand
Send authorisation to an operator when the automated routes do not fit.
Proves: Ownership or an authorised reselling arrangement13 owner claims and 3 authorised resellers are verified today. Verification is not compulsory to list, but verified sellers sort above unverified ones, and resellers must declare that they are reselling.
What a human actually asks
When a listing is sent back, these are the questions. The answers stay attached to the record, so nothing depends on remembering a conversation.
- Confirm ownership or attach reseller authorization that names this exact domain
- Forward or link the owner email that authorizes you to sell guest posts
- Confirm or update guest-post / link-insertion pricing in USD
- Confirm realistic turnaround days for delivery
- Clarify dofollow / nofollow and permanent placement terms
- Confirm monthly post capacity
- Confirm niche, country, and language match the live site
- Share 1–2 sample guest posts you previously placed (public URLs)
- Make the proof URL publicly accessible (no login wall)
What happens after it goes live
Listing is the beginning. Each site carries a Reach Authority score built from 13 weighted signals, recalculated as metrics refresh.
Sellers also carry a trust score built from delivery record, link stability, disputes and verified reviews — and every delivered link is re-checked on a schedule for the life of its guarantee. Read the full methodology.
What this process is not
We do not set a minimum score
There is no hidden DA or DR floor a site must clear. Small sites are allowed to list. What we insist on is that the numbers you see were measured by us, so you can apply your own floor.
We do not grade editorial quality
Nobody here scores a site's writing. We check what it is, who runs it and whether the link stays up. Whether the audience is right for you is your call.
We do not promise rankings
No part of this process predicts what a link will do for you. The guarantee covers the link staying as agreed, not the outcome of buying it.
Some signals are simply missing
Where we do not hold a measurement it is shown as pending rather than as a zero, and the coverage table above tells you how often that happens.
Questions
Can a publisher inflate their own metrics?
No. Every authority, spam and link figure is pulled from a provider by us. The listing form has no field for them. What a publisher does control is their price, turnaround, capacity and link policy — and those are shown as their claims.
Why are some sites not ownership verified?
Verification is optional to list but it changes where you appear: verified sellers sort above unverified ones. 16 claims are verified today. An unverified listing is not hidden from you, it is labelled.
How often are the numbers refreshed?
Provider metrics are re-pulled on a rolling 150-day cycle, and every listing shows when its figures were last fetched. Delivered links are re-checked far more often than that.
What actually gets a listing rejected?
Most rejections are not about quality — they are unresolvable ownership, a price that does not match what is being sold, or a seller who will not answer the screening questions. Anything fixable comes back as a specific change request.
Does a site ever come back out of the catalogue?
Yes. A site with no active offer is unpublished automatically, so you never see something you cannot buy. Sellers who break placements are handled through the dispute process rather than left listed.
Is any of this done by a human?
Stages one to four are automated. Stage five is a person, and they can send the listing back with a specific list of things to fix. Both halves have to pass.